graphic design melbourne, website logo print sign wayfinding designers
Match your style to your offer.
Our skill is to create evocative messages that look like they come from you.
We influence the perception of your organisation setting a positive mood for trade to help your enterprise thrive.
We have expertise in graphic design, logo design, print design, product photography, way-finding design and signs. We are based in Melbourne.
What position in the market place do you want to own?
- Brand Management
- Content Creation
- Graphic Products
- Strategy
Brand Values
What do you stand for? This is where you spell it out loud and clear.- The guiding set of core beliefs that is central to everything your brand undertakes.
- A checklist against which all activities can be evaluated.
- A reference guide for every key player in your company structure be it marketing, product development, recruitment, management or delivery.
Logo Design
The cornerstone to your identity. The logo has a lot of work to do.- Media savvy, it has to be ready to appear on television, survive being faxed or be able to be stamped into cheese.
- It has to match the future vision of your enterprise.
- It has to be built to look fresh and new for five to ten years.
Identity Development
The full suit your company wears.- A graphic style to represent your brand's values (or if you prefer corporate culture).
- It can start with the basics, letterhead business cards, with compliments slip etc and develop into a style for documents, signs, livery and advertising.
Corporate Identity Style Guide
Instructions for uniform roll out.- Documented corporate colours across print and electronic media
- Details of the logo and guidelines for its correct use
- The graphic style of the organisation detailed so the one set of symbols are easily deployed in many locations by different hands.
Photography
People, places and things.- Portraits in environment or studio
- Buildings and location reportage
- Product shots with full post production
- Photographic art direction for collaborative shoots.
Illustration and Diagrams
Making complex ideas powerfully clear.- Technical drawings that show inner workings
- Illustrations that explore ideas
- Cartoons and caracatures to hypothesise or entertain.
Copywriting
Conceptual punch in a friends voice.- Headlines and grabbers designd to talk with the imagery to deliver the message in as few words as powerfullly possible.
- Body copy for avertisements
- Script writing for video productions and voice overs.
Soundtracks
The rythym and rhyme of moving pictures.- Scriptwriting and voice overs.
- Music composed or sourced to set the right energy.
- Soundscapes and sound effects for dramatic effect.
Printed promotions
displaying quality & commitment.
Books, reports, proposals, brochures, flyers posters - its a long list.
- Print is quality you can feel with a tradition that goes back centuries. People trust print.
- Print is your opportunity to display pride in the execution of an article that speaks to your clients from their own hands.
- When we design for print we are thinking of how it can be used in all the other media.
Websites built to remain current & flexible.
Lets not think in terms of pages, what do you want people to do with your information.- Content Management Systems (CMS) so your website can keep up with your business.
- E-commerce systems so your website can be your business.
- Open source site architecture so there is no locked in contracts and a global network of developers working on ways to add features.
Signs to show who you really are.
Building branding, way-finding, information graphics – when its polite to point.- Nothing says pride like ten foot illuminated letters.
- Clearly organised orientation saves time, avoids anxiety, and denotes clarity of purpose in the company.
- Define your territory with your own signature markers.
Video for blood rushing
emotional kick.
DVD, YouTube or projected up big, video is your chance to impress with a rock star's flourish.
- Your own story composed to music and fluid motion becomes a highly prized piece of communication.
- Assemble the key players and capture the energy while the going is hot. For long term projects do it early so your major talent avoids burn out.
- YouTube video is a powerful addition to your search engine optimisation.
Events to take you public and elbow your peers.
Crowds, noise, fanfare all in a name of your choice. There is nothing like having members of your industry as your guest to raise your profile.- Great for public relations. Promote a theme, make people happy.
- Design it early to facilitate financial support before, during and after the event.
- Use the goodie bag to keep them talking and extend the promotion.
Communication Strategy
Focussed effort for maximum effect.- A comprehensive plan of all your audiences, what you need them to know, what you wish them to do and how to go about it.
- The perfect way to capture and co-ordinate all the promotional ideas from your team into one clear agenda.
- The ideal forum for team involvement, everyone gets heard and their id a place for all contributions.
Brand Stewardship
Directing your brand to mean the same thing inside and outside your organisation. Navigate through an ocean of mis-interpretation.- This is long term brand asset development involving the coordination of the corporate culture and the public presentation.
- Research involves discussion groups and surveys to reveal the underside of public attitudes that need addressing.
- Manage the reputation of your company from inside and out.
Promotional Campaigns
Take a big idea on tour.- Creative concepts built for portability across media.
- Artwork prepared for large and small reproduction.
- Expand the concept to gain added momentum.
Design Topic Finder
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