Advertising campaigns | concept design | graphic design Melbourne | Vivid Communications
Advertising
Press Advertisements, Ad Words, Internet Banners, Billboards and Advertising Campaigns.
Finding the idea that connects with your audience is the key to effective advertising. It may be in your product. It may be an issue of the time. It is most likely an emotional circumstance your customer faces. Staring at the shelves in your factory won't give you the answer.
We specialise in veiwing your offer from the outside – the point of view of your market – and connecting your product with their needs.
The fundamental principle driving advertising is that it must create a smile in the mind, a release of positive thoughts that will exert influence at decision time.
We don't like to shock or bully people into choices with greed, hate or envy. It may work on a few people to start with but what are you really trading in? Making one person feel good at the expense of another is exceedingly unattractive.
- Press Advertisments
- Advertising Campaigns
- Internet Advertising
- Outdoor Advertising
General population or special interest group, there is a publication for every demographic.
Macromedia – Magazine Advertising
Driving sales through long term saturation in trade magazines.- Press ad campaigns for single and double page spreads in design magazines across Australasia.
- Benefit driven, audience oriented copy with real world dramas and solutions played out in brand reinforcing style.
Fleurage Perfumery – Magazine Advertising
Specific interest groups with regular re-reading.- Six offers and independent audiences from one product line.
- Advertisements designed to work independently and together as a set for rotation through media.
- Copy, imagery and offer all brushed with the same elegance derived from the brand values.
Abito Property Development Newspaper Ads
Mass reach on a daily basis.- Highly branded advertisements ran as a campaign directing people to the display suite.
- Classic real estate advertising in a variety of sizes and shapes.
Kane Constructions Trade Publication Ads
Direct contact with your specific audience.- Preaching to your own industry means you have to be able to back up everything you say.
- This campaign relies on images of the completed projects as evidence they mean what they say.
The big idea goes on tour. Promotional campaigns require a central concept to apply in multiple situations.
Macromedia – Let it rain
Building the brand on a history of industry leadership.- Press ads, banners, caps T-shirts and merchandise to take the show on the road.
- Bold ideas played out in brand reinforcing style.
Abito Ftizroy – A bit of Fitzroy
A campaign for selling property off the plan.- Press ads, banners, billboards, posters flyers, sales support and display suite design.
- Questions anticipated and answers prepared.
Fleurage Perfumery – 100% Botanical
100% botanical ingredients campaign- Six audiences and multiple product lines boiled own to one connecting idea.
- All advertisements in the series take dramatically different stating points but arrive at the same vision.
- At no time do the promotions deviate from the elegance identified with the brand.
Kane Constructions – True Grit
Positioning in the construction industry- A campaign built around one clearly recognisable branded image.
- Recruitment, market sector positioning and messages of client support were all projected with this one, honest, earnest image of endeavour.
- With this concept at the ready, advertisements were able to be quickly customised to suit sudden promotional opportunities.
Messages for the searchers and surfers.
Banner ads
Mass reach on a daily basis.- Animated or fixed, we have many ways to attract the eye.
- Multiple file formats for universal deployment.
- Systems for selling banneer advertisng space when your site has saleable traffic.
Adword campaigns
Advertise to the people who are looking for you.- Pay per click (PPC) or pay per view (PPV).
- Appear on search results pages with Adwords
- Appear on websites related to your topic with Adsense.
Graphics for the passing public.
Information Boards
Designed to be seen from distance and close up.- Large format printing covers meters by meters.
- On site pre-design assessment to check for the best viewing angles and installation issues.
- UV rated inks to guard against fading.
On-site billboards and signs
Your own location is free advertising campaign space, a must.- Large images, large branding and plenty of room for copy.
- The billboard is the most direct, constant public announcement when you are making things happen in an area.
Outdoor advertising banners
Your own site can be extended to key locations.- The large format banner has serious presence
- Suspended from poles or mounted to walls the banner is a big impact, highly professional way to gain attention on any busy street.
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