Advertising Campaigns
The big idea goes on tour. Promotional campaigns require a central concept to apply in multiple situations.
Macromedia – Let it rain
Building the brand on a history of industry leadership.- Press ads, banners, caps T-shirts and merchandise to take the show on the road.
- Bold ideas played out in brand reinforcing style.
Abito Ftizroy – A bit of Fitzroy
A campaign for selling property off the plan.- Press ads, banners, billboards, posters flyers, sales support and display suite design.
- Questions anticipated and answers prepared.
Fleurage Perfumery – 100% Botanical
100% botanical ingredients campaign- Six audiences and multiple product lines boiled own to one connecting idea.
- All advertisements in the series take dramatically different stating points but arrive at the same vision.
- At no time do the promotions deviate from the elegance identified with the brand.
Kane Constructions – True Grit
Positioning in the construction industry- A campaign built around one clearly recognisable branded image.
- Recruitment, market sector positioning and messages of client support were all projected with this one, honest, earnest image of endeavour.
- With this concept at the ready, advertisements were able to be quickly customised to suit sudden promotional opportunities.
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