Advertising Notes
One thing in advertising is guaranteed, the public aren’t as interested in your message as you are.
Do you have everything required to close the loop?
Is everything in place to take advantage of the interest generated by the advertisement? How easy is it for someone to act on your offer? Do you need to put people in place?
Who do you need to out do?
Who are the competition and what are their promotional activities and strategies? What brand currently occupies the position you want? Who are the new threats?
Do you have enough to out do them?
How much money over how much time do you think it will take to achieve your goals? What are the stakes?
Can we get there from here?
Is your brand able to be positioned ahead of your competition or is it time to create a new brand? How long will it take? How will you measure the response?
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