Advertising Services
Briefing, Communications strategy, Creative Concept, Art Direction, Image Creation and Copywriting.
Everything to make sure your advertisement is perfectly crafted to suit your goal. Briefing to ensure objectives are clearly defined. Campaign strategy to resolve media required and budgets. Creative concepts to amplify the unique attraction, Art Direction to execute the idea to the letter, copywriting for words you can trust and image creation so it actually happens.
- Concept Design
- Advertising Brief
- Art Direction
- Copy Writing
- Campaign Strategy
Find the drama inherent in your offer. Play the drama out, conclude with a rational solution – add style. Connect the style with the brand.
This is the recipe to generate favourable conditions for your business on a mass scale. A person deciding between products A and B of similar rational qualities will choose the brand that makes them smile.
Campaigns are built on the strength of one connecting idea. A strong concept is easily executed through advertising, promotions and merchandise. This makes for swift deployment and campaign unity.
There are 6 creative steps to a campaign
The fundamental things we need to know about your audience, their insight, the customer benefit and the reaction we expect. We then need the reason to believe your claim.
The Vivid advertising brief is our way of setting clear objectives for your promotion. The questions that follow will require very specific insights and may require market research to answer. Beware of assumptions.
The difference between an idea working or falling flat is in the Art Direction.
Art Direction requires the total understanding of the nuances of meanings involved in communicaing visually. The choice of lighting, talent, clothes, makeup, pose, location, copy, typeface and colour scheme – everything has to be right to add up to the right message.
It is the art of coordinating a look to power a message.
The truth well told.
There can be excitement and drama in a snow flake. By looking from the outside we can find the drama in your offer. Extract what it is that is important for your audience and allow the concept to follow. We like to create copy that is exciting and easy to read, factually accurate and hard to argue with. The truth well told.
Who are we talking to? What do they know? What do we want them to know and what do we want them to do about it?
This is critical information for a campaign. Mass communication requires mass audience thinking with specific objectives. Better put a strategy in place. Call us to start
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