RIAA Eco - Ego Conference
Royal Australian Institute of Architects EGO vs ECO Conference.
The environment crossing the designers desire. Ego V Eco in a conference head to head. It was a topic that could certainly be taken personally by those in attendance. Rubbing people up the wrong way rarely means you get the best out of them. By being playful with the them and creating a bold and cheeky campaign idea for th conference we were able to dissolve the antagonism.
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