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Call us on 03 9690 1335 to create favourable conditions for your business.

Concept Design

Concept Design

Find the drama inherent in your offer. Play the drama out, conclude with a rational solution – add style. Connect the style with the brand.

This is the recipe to generate favourable conditions for your business on a mass scale. A person deciding between products A and B of similar rational qualities will choose the brand that makes them smile.

Campaigns are built on the strength of one connecting idea. A strong concept is easily executed through advertising, promotions and merchandise. This makes for swift deployment and campaign unity.

There are 6 creative steps to a campaign

1 Find the drama in the offer. What is the problem faced by your audience?

2 Capture emotion using metaphorical language (insert concept here) about the benefit to the customer.

3 Play the drama out, conclude with a rational solution.

4 Add style.

5 Connect style with the brand.

6 Deploy across media using the campaign strategy.

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Important: The information held throughout this website has been prepared with all reasonable care and thought, however Vivid Communications Pty Ltd does not warrant the accuracy of any information shown and does not accept any liability for negligence, any error or discrepancy or otherwise in the items shown. Illustrations and images throughout this website are depictions and impressions only and may be subject to change without notice.