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The Rathdowne Logo Design | Brand Development | Melbourne

The Rathdowne Logo

Inner City Property Re-development

An icon for the transformation of an historic building. The brand needed to communicate both period charm and modernity (the aging, historic beauty was to undergo an extraordinary upgrade). A complete refurbishment with a modern extension created a building with a new future and a rewritten past. The logo is a classic piece of "modern period" typography borrowing touches from chrome age automotive emblems.

It was designed to reflect the class, dignity and style of the building and its inhabitants. 

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