Logo Design Melbourne | Graphic Design Melbourne | Print Design | Product Photography Melbourne | Signs Melbourne
Corporate Identity and Brand Design
Logo, Typeface, Colour Scheme, Brand Values & Positioning Statements, Letterhead, Business Card, Corporate Collateral, Forms, Signs, Livery.
What you say and how you say it has a dramatic effect on what people expect from you. Identity sets expectations for you to build on. If you live up to the expectation you will confirm their beliefs, reinforcing your brand. Your image sets the stage for your reputation.
Identity is for you, your staff, and your clients.
From the first sight of the logo to the business card, delivery van, the voice on the phone, the well designed form. Every contact is a chance to create a good or bad impression – to build your reputation.
Just as important as the impression it makes outside the organisation is the effect it has on the people inside the organisation. Quality breeds pride and confidence, making it easier for people to do their best. The cycle feeds into itself attracting better people breeding more confidence.
Having good people is vital to a team. Every staff member is an ambassador for the business.
Corporate identity or brand?
Corporate Identity
Your logo developed into company style. Nearly every company wants to look organised and this is the place to start. When large advertising budgets are not part of the plan for the company it is important to invest more in the logo design so it clearly articulates the company’s purpose. Without advertising it is going to have to do the heavy lifting itself.
Brand
Creating a brand goes beyond a logo. Your brand is your reputation. Designing a brand breaks down into four main areas;
- Brand Values: what you stand for,
- Brand Positioning (where it fits in the market),
- Brand Strategy (how we give it meaning and direct it over time.)
- Brand Design (what it looks like).
- Logo Design
- Brand Management
- Brand Design
- Corporate Identity Style Guide
- Corporate Identity Design
- Brand Value Statement
- Brand Positioning
Logo Design
The cornerstone to your identity.- Emblems and symbols and custom typography for your business.
- Color schemes and pattern design to extend the impact.
- Industrial strength graphics that can be set in concrete, cut out of steel or stamped into chocolate.
- Artwork at the ready for any surprise opportunity.
Brand Management
Directing your brand to mean the same thing inside and outside your organisation. Navigate through an ocean of mis-interpretation.- This is long term brand asset development involving the coordination of the corporate culture and the public presentation.
- Research involves discussion groups and surveys to reveal the underside of public attitudes that need addressing.
- Manage the reputation of your company from inside and out.
Brand Design
By beginning with the pure concept everything falls into line including the name and the graphic.- Defining behaviours and associations beyond the product.
- Designing graphics which support the brand vision.
- Designing methods of communicating the brand that go beyond the graphics.
Corporate Identity Style Guide
A manual of instructions for uniform roll out.- Documented corporate colours across print and electronic media
- Details of what the logo is and guidelines for its correct use
- The ideal companion for the Logo Kit
Corporate Identity Design
The full suit your company wears. A flexible graphic style for all occasions.- Strategies for large scale identity application.
- Methods for application outside of the visual senses.
- Corporate colours that define your space.
- Typeface selection to carry your message with your own airs and graces.
- Positioning statement to make the obvious obvious.
Brand Values Statement
What do you stand for? This is where you spell it out loud and clear.- The guiding set of core beliefs that is central to everything your brand undertakes.
- A checklist against which all activities can be evaluated.
- A reference guide for every key player in your company structure be it marketing, product development, recruitment, management or delivery.
Who do you have you out gun?
Your brand is an integrated part of your business plan. It must resonate with the identified market position.- Positioning sets the agenda for people's expectations of an organisation.
- Building the brand to create position is a process of continuous, constant, homogeneous promotion across all media.
- All elements promoting the brand must relate to the same brand concept to develop the image.
Design Topic Finder
design graphic rival beautifully progressive maintainance frequent poster’s brother professionals casual agent glossy charity couture plant return rarely hoardings formal enquiries fragrances emergency stationery advertise renders adsense invited scent reducing mannered association attraction christmas adwords institution adword merchandice trademarking racing avoids fluid motion thoughts expertise returned makeup overhaul prime driving principle smile chamber invoices exert underside interchangeable team’s compliments contend punch headlines avertisements powerfullly shape gollings’ amplifying louder brasher placards designd newsflash1 emotions professionally necks grabbers painted newsflash2 disposal seies thrive policies earnest streamlines micro prototype umatic quote plastics fabrics lithography offset suprises heavier merchants tuned shop… expected agents backed
Priority Poll
Out of price, speed and quality, which two are the most important to you?
Main Menu
Strategy and Planning
Graphic Design Newsletter
Cool SEO Tools
Check for copied content:
Copyscape
Find keyword niches:
Google Keyword search tool
Wordstream Keyword Search Tool
Add site to search engine:
Google
Open Directory
SEO Check up
The reaction engine
Webconfs search tools
Site Backlink Checker:
Searchbliss
Website keyword analysis:
Keywords on your site Google Rankings.
