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Bloomfield Brand Design
With vintage rollers as the concierge service and a grand period mansion The Bloomfield Hotel required an identity to set the tone for something special. Combining the classic black and white stripes of the logo with great copy written by the client, the flair and personality of the brand shines through on all of their promotions. Black and white stripes are also used extensively throughout the hotel's decor.
The friendly, comfortable, rock-star glamour feel has been expanded to apply to other types of hotels and hospitality offerings. The Bloomfield Group now has multiple web sites for the sub brands – all linked and reinforcing the message. Branded offerings across different markets all with a common theme.
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