Web Site Considerations
Popular web site topics at the studio.
Audience
How many groups need to be accommodated on the site? What do they need to know about your business? How should they be greeted on the home page?
Mandatories
What corporate image issues need to be met? Are there any legalities to consider ie. disclaimer, ACN (Australian company number), copyright, terms of use, privacy policy.
Writing content
Consider the style of writing. Is it better to hire a copywiter? Beware of revealing the inner workings of the organisation in the copy, it can be very easy to read between the lines. Do you have an information structure or content hierarchy prepared? What form is the content in? Is the copy already written? Is there any video or audio material to review? What links to other relevant sites do you want included in your web site? What industry endorsement can you show?
Protecting content
Your words and terms are key to the way you differentiate yourself? Phrases you have created for products or offerings can be protected with the ™ symbol (keyboard option "2" mac) to indicate it is a trade mark term. This can be done with out it being a registered trade mark ® (keyboard option "r" mac). Outright copying of your text can be checked for by randomly searching for your key phrases and company name or you could try this very handy tool. Copyscape
Maintenance
How will you keep the site up to date? Who will be responsible for updating information? An internal staff member or an external consultant?
Support
How will you promote the web site? Who will be responsible within your organisation for responding to queries/feedback/requests than come via the web site? How will you judge its effectiveness?
Search Engine Optimisation
What level of importance do you place on search and how many resources do you wish to dedicate to it?
Visitor Tracking
Vivid recommends Google analytics and Clicky Analytics (www.getclicky.com).
Features
What useful customer features can be included ie. order forms or requests, a calculator, FAQ etc.
Design Topic Finder
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Priority Poll
Out of price, speed and quality, which two are the most important to you?
Main Menu
Strategy and Planning
Graphic Design Newsletter
Cool SEO Tools
Check for copied content:
Copyscape
Find keyword niches:
Google Keyword search tool
Wordstream Keyword Search Tool
Add site to search engine:
Google
Open Directory
SEO Check up
The reaction engine
Webconfs search tools
Site Backlink Checker:
Searchbliss
Website keyword analysis:
Keywords on your site Google Rankings.
