Search Engine Optimisation (SEO) is part good web site construction practice and part full time professional occupation. 

---

The question is how many different searches do you want to rank top ten for and what are you prepared to do to get there and stay there.

Key Word Selection

The art of knowing what people are looking for when they need you. Start with the most obvious words associated with your offer and expand from there. Use keyword suggestion tools to build a comprehensive list. 

Web Site Optimisation

Key words matched with best practices of web page publishing can provide the basis for very successful organic search results. There are a great many variables involved in being in the top ten. The most significant being who are you competing against and what are they doing to out rank you. Irrespective, a well constructed site with relevant information will ensure both search engines and your visitors are treated with respect.

Search Engines and Directory Registration

Registering with search engines does help but there are only a handful that it is worth while registering with. Google, yahoo, Bing and DMOZ. Anyone can do this. 

Linking Strategies

Linking to to other sites and having other pages link to you is an important way to achieve positive search engine activity. It is real world evidence that search engines use to establish if you have any credibility. Social networking, Youtube Videos, News reports and links from other successful sites related to your topic build your ranking in the eyes of search engines. Much of this activity anyone can do.

Paid Links - adword campaigns

Key words can be checked for their popularity in search engine searches. .

Simply registering with the search engines can be done but it relies entirely on the content of your existing pages and it wil become stale if not done regularly. There are no guarantees that by just registering you will be found.

Web sites are like houses that you build and then furnish. The furnishings are additional assets like animations, music tracks, videos, banner advertisements or sophisticated functions like on line shopping.

---

Read on

Writing and editing

Written and styled for web browsing and searching.

• We build the site using content you provide written and styled for web browsing.
• We can edit your existing copy, write new text or organise copywriting for you.
• Content managent systems allow us to collaborate on text over the internet directly on the pages. No longer do we need to ait for final copy.

Read on

Photography

We shoot in high resolution and then optimise for your site.

• Portraiture for executives and key individuals. 
• Product photography, your product in the best light. 
• Building and location photography, bring reality to realty.

Read on

Illustration and diagrams

Cut through to the idea with drawings that explain your intention.

• Diagrams icons, graphs and charts.
• Artful, expressive paintings to exploring themes with impact. 
• Mouse, pencil, camera, we use whatever gets to the core of the meaning. 

Animation, video and multi-media

The opportunity for your own lights, camera and action!

• Entertain and inform with animation.
• Javascript, Ajax and Flash™, are the technologies of choice for the delivery of moving graphics and sound.
• Complex visual ideas or functions can be achieved with a few well chosen rich media items on your site. 

How does the internet fit into your business plan?

---

We have been developing web sites since 1995 and understand how important it is to create a site which fits your style of operation. Our priority list is:
• Audiences
• Site features and functions
• Tracking and reporting

Web Site Business Template

Download our Web Site Business Template. It is most helpful when preparing an internet brief. By applying it to your business model you can plan the roles the website can play in enhancing your business.

Briefing and Consultation

We help define what will make your site useful. What features will foster a relationship between you and your clients. How your business will use the web site to gratify clients, build confidence and support your sales team. This sets the parameters of the project.

Communication Strategies

A plan of how to deliver the right messages to the key audiences to achieve specific goals. It defines the audiences (external and internal), what they presently think and identifies the key messages you need them to hear. From there we can ascertain the specific communication objectives for the home page and the major sections.

A communication strategy is vital when there are many sets of needs to be satisfied. It allows us to map out content and features specific to audiences.

Site Objectives

We help define what will make your site useful. What features will foster a relationship between you and your clients. How your business will use the web site to gratify clients, build confidence and support your sales team. This sets the parameters of the project. 

We have been developing web sites since 1995 and understand how important it is to create a site which fits your style of operation. We can send you our creative and technical briefs to formalise the strategies behind your site.

Web Technology Planning

Full control over a web site’s content and functions can be gained through a content management system. The Joomla! system has an extraordinary range of over three thousand extensions to provide a very broad range of capabilities.

Your website is your brand in action. It has to capture who you are as a business. For some people it is the first impression of your company. It has to be the experience you would want people to have if they turned up at your door. Maybe you want it to be even better than that.

Web Site Briefing and Strategy

Setting the communication objectives for your website according to your audiences. We match features and services to your business plan. This step sounds straight forward enough but it is often overlooked. (How many times have you seen a graphic design web site that looks like it is for other graphic designers?) We will need to work closely with you to ascertain the specific communication objectives for the home page and the major sections.

Technical specification

A full technical and feature specification details the ways the information will be manipulated, What features and how much content will be included?

Web Site Design

Is the look and feel as well as the type of user experience the site will provide. What messages will it deliver and when tied to which features and for whom? Sample screens for “look and feel” will be created during this phase. These design elements will establish a common vision for all members involved. Prior to beginning the production work, the design will be approved by all parties involved. This critical sign off enables everyone to reach a consensus regarding expectations for the finished product

Web Site Production

On receipt of your copy and imagery, Vivid will begin producing all graphic elements and HTML programming. Creating and preparing additional content can involve photography, illustration, text entry, image manipulation, 3D modelling, animation, video production, audio production, authoring and programming. Extra elements that are outside of the original scope can be costed.

Testing and revision is ongoing throughout the production process. Adequate time in the schedule for debugging and quality assurance must be allowed for. This phase is absolutely critical to having a well received product.

Content Gathering

The often underestimated task. Before we get to the sales talk the stories need facts and your hero offerings need images. Great images are even more important if it is a service. Do not underestimate this task you may need to appoint someone to that role specifically depending on the size of your site. 

Writing and/or editing

We build the site using content you provide written and styled for web browsing. We can edit your existing copy or write new text for you if there are style and readability issues to accommodate.

Going live

This involves delivering the site to the server and listing it with the major search engines. You should also issue press releases and co-ordinate other specific marketing or P.R. initiatives to inform your clients and potential clients that your Web site is now on-line for their use.

Web Site Updates and Maintenance

Following user feedback, it’s always useful to have a post-project review session to evaluate the projects successes and failures. 

We provide three ways to keep your site up to date.

1. We can build your site with a Content Management System (CMS) for easy updating (without touching code) or,
2. we can assist your staff with tools and training to perform updates or,
3. we can maintain the site for you.